Wednesday 8 August 2012
INSIGHTS
Some facts
1% of people in South Africa donate blood a year.
For example in a crowd of 100 people , 1 person donates blood.
1 donated blood bag can save 3 lives .
if the blood supply stops in South Africa we only have enough to last for 3 days.
1% of people in South Africa donate blood a year.
For example in a crowd of 100 people , 1 person donates blood.
1 donated blood bag can save 3 lives .
if the blood supply stops in South Africa we only have enough to last for 3 days.
TREATMENT
Lighting:
Natural daylight, basically whatever the
weather on that day and the “handy camera” we will be using produce when
combined.
Angles:
We will use extreme angles that will give
the audience a feel of what the main character is experiencing including his
movements and emotions. These include, “over the shoulder” angles, angles
moving from “high to low” emphasising the intensity and depth of the stunt.
Medium shots of the “crowd” will be included as well.
Colour:
Natural colours that the environment we are
in offer e.g. green trees, brown sand etc. In our case it will be the colours
of the field we are filming on.
Tone :
The tone would be grainy, with that home
video type of tone.
Styling :
Casual, everyday clothes will be worn e.g.
caps, beanies, shorts, vests, etc. Colours such as red, white, blues and black,
caps, beanies, shorts, vests
Logo Placement- Somewhere appropriate, yet
unconventional ensuring that it is clear to the audience.
Postproduction:
We’ll apply a film grain to give it that
amateur, homemade effect, in keeping with the “realistic” style we are going
for. This will include the integration of the logo, which will be placed
appropriately, but as unconventional as possible e.g. shaved onto the back of
an individual’s head. A soundtrack will also be included, which will have to go
with the whole tone and feel of the advert and the characters in it for e.g.
something with a youthful, carefree sound to it that is relevant e.g. hip hop
or indie music. Filter’s will be added as well in postproduction.
Character description
Main guy in trolley
Guy driving car
Guy with machete
Two guys pulling trolley
Crowd, whoever is around to witness the
stupidity.
Examples of project x videos, creative
brief, treatment, sample of track we’re using or something similar e.g. ace of
spades, storyboard, script
SCRIPT FOR AD
The advert opens with a medium shot of two idiotic guys in a
trolley. They are dressed in speedos with floats around their waists
The camera zooms out and a hatchback car is seen driving
away from the scene. The car is attached to the trolley with ropes. The trolley
is situated in front of a make-shit slingshot.
The scene then moves to an “over the shoulder” shot of the
main characters, showing their perspective of what is below him.
The view is of a large, wooden makeshift ramp that curves at
the end of it on a large field. The ramp looks far from stable with nails
protruding from it and duct tape wrapped around various parts in an attempt to
keep it together.
The camera pans up to a wide-angle shot revealing a rowdy
crowd cheering on the main character.
The two men in the trolley then scream into the camera in
excitement.
The camera then cuts to a medium shot of a guy who is
holding a machete. He gives a ‘thumbs up’ to the camera and chops the rope.
Voiceover
Use yours wisely.
Rather donate.
Visit www.sanbs.org to find out where.
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