Wednesday, 8 August 2012

LOGO

Our group logo, the name Forte means chance in Latin.

INSIGHTS

Some facts

1% of people in South Africa donate blood a year.
For example in a crowd of 100 people , 1 person donates blood. 

1 donated blood bag can save 3 lives .

if the blood supply stops in South Africa we only have enough to last for 3 days.

STORYBOARD

A sneak preview at our developing story board.

CHARACTERS

Our designed characters for presentations. 


INSPIRING STUNT

A stunt we came across that inspired and directed our execution.

TREATMENT


Lighting:
Natural daylight, basically whatever the weather on that day and the “handy camera” we will be using produce when combined.


Angles:
We will use extreme angles that will give the audience a feel of what the main character is experiencing including his movements and emotions. These include, “over the shoulder” angles, angles moving from “high to low” emphasising the intensity and depth of the stunt. Medium shots of the “crowd” will be included as well.

Colour:
Natural colours that the environment we are in offer e.g. green trees, brown sand etc. In our case it will be the colours of the field we are filming on.

Tone :
The tone would be grainy, with that home video type of tone.

Styling :
Casual, everyday clothes will be worn e.g. caps, beanies, shorts, vests, etc. Colours such as red, white, blues and black, caps, beanies, shorts, vests

Logo Placement- Somewhere appropriate, yet unconventional ensuring that it is clear to the audience.

Postproduction:
We’ll apply a film grain to give it that amateur, homemade effect, in keeping with the “realistic” style we are going for. This will include the integration of the logo, which will be placed appropriately, but as unconventional as possible e.g. shaved onto the back of an individual’s head. A soundtrack will also be included, which will have to go with the whole tone and feel of the advert and the characters in it for e.g. something with a youthful, carefree sound to it that is relevant e.g. hip hop or indie music. Filter’s will be added as well in postproduction.

Character description
Main guy in trolley
Guy driving car
Guy with machete
Two guys pulling trolley
Crowd, whoever is around to witness the stupidity.


Examples of project x videos, creative brief, treatment, sample of track we’re using or something similar e.g. ace of spades, storyboard, script

SCRIPT FOR AD




The advert opens with a medium shot of two idiotic guys in a trolley. They are dressed in speedos with floats around their waists

The camera zooms out and a hatchback car is seen driving away from the scene. The car is attached to the trolley with ropes. The trolley is situated in front of a make-shit slingshot.

The scene then moves to an “over the shoulder” shot of the main characters, showing their perspective of what is below him.

The view is of a large, wooden makeshift ramp that curves at the end of it on a large field. The ramp looks far from stable with nails protruding from it and duct tape wrapped around various parts in an attempt to keep it together.

The camera pans up to a wide-angle shot revealing a rowdy crowd cheering on the main character.

The two men in the trolley then scream into the camera in excitement.

The camera then cuts to a medium shot of a guy who is holding a machete. He gives a ‘thumbs up’ to the camera and chops the rope.

Voiceover

Use yours wisely. Rather donate.

Visit www.sanbs.org to find out where.